Prize Insurer WorldWide Special Risks and Leeds based agency Ponderosa Group have created a huge on-pack promotion for 2014 Grand National Sponsor Crabbies Ginger Beer.
The fast growing drinks brand who took over as headline sponsors for the event are running an on-pack instant win promotion for the chance to win hundreds of instant win prizes up to £5,000. Codes placed under bottle caps and on promotional scratch cards can be redeemed via the www.crabbiesgingerbeer.co.uk/million website during February and March in the build up to the historic race.
The focal point of the £1 Million promotion will be staged at the Grand National. Three lucky entrants will be randomly selected and invited to Aintree to watch the Grand National. Whilst there they will be asked to predict the first few horses home. If one of them is correct they’ll be taking home the huge Million Pound prize. The promotion is also running on-trade with promotional scratch cards being given out with purchase in selected pubs and bars.
In return for a fixed insurance premium, WSR have taken on the risk of the instant cash prizes including the £1 Million headline prize.
To find out how your brand could benefit from a similar promotion call us on 01727 843686…